Og jeg som troede telefonboksen var fortid !!! Den er genopstået :-)

New York City unveils the pay phone of the future—and it does a whole lot more than make phone calls

There are few pieces of infrastructure in any city more iconic than the pay phone. Clark Kent used it. So did Colin Farrell. And Bill. And Ted.  The pay phone has been a time-travel machine, and a safe haven, and a comedic device.

It has not, however, for a very long time — for most of us — been used to make phone calls.

For that reason, cities have been trying to figure out what to do with these outdated assets, and how to re-imagine them as telecom infrastructure for a modern era when most of us have our own cellphones. Now New York has unveiled the most ambitious plan yet for the pay phone of the future, which will, among things, require no pay to make domestic phones calls, and function as much more than a phone.

The city announced Monday that it had selected a consortium of advertising, technology and telecom companies to deploy throughout the city thousands of modern-day pay phones that will offer 24-hour, free gigabit WiFi connections, free calls to anywhere in the U.S., touch-screen displays with direct access to city services, maps and directions for tourists, and charging stations (for the cellphones you’d rather use). The devices will also be capable of connecting people straight to emergency responders, and broadcasting alerts from the city during emergencies like Hurricane Sandy.

The whole system, city officials said, will constitute the largest free municipal WiFi network in the world.

All of it will be funded by what the providers say will be an astonishingly large revenue stream from sophisticated digital advertising — picture different and constantly fine-tuned ads depending on the block — that’s projected to generate for the city $500 million over the next 12 years. Scott Goldsmith, the chief commercial officer at the advertising company Titan working on the contract, says the infrastructure will “revolutionize how advertising is delivered in the biggest media market in the world.” Fifty percent of that revenue will go to the city

The end product, by the way, will no longer be called a “pay phone.” The city is calling the new devices “links.” And the design — still subject to approval from the city design commission — looks like this:

The consortium, called CityBridge, also includes the telecom giant Qualcomm, New York-based user experience design firm Control Group, and the hardware company Comark. Their contract with the city, which will replace New York’s previous 15-year contract to maintain and operate public pay phones, calls for construction of the network to begin in 2015. Ultimately, as many as 10,000 of the machines will be installed across New York, replacing roughly 6,500 old-school pay phones.

The city hopes to make money auctioning off some of the old pay phones, which may retain some sentimental value, if not much functional allure. The new contract also calls for preserving three original Superman-style phone booths on the Upper West Side — as, yes, operational phones — for posterity.

For the last two years, New York has run a series of programs, including a WiFi hotspot pilot and a design contest, to generate ideas for the formal proposal request that went out earlier this year. New Yorkers pitched pay phones as public art displays, as emergency beacons, as benches, as city service kiosks. The product unveiled Monday contains quite a lot of these ideas (OK, not the bench).

Now LinkNYC will further usher in the brave new world of “smart cities,” where individual pieces of infrastructure are networked together and linked to emergency management, city services, advertising and, potentially, law enforcement. That will make for better services for residents, but also potentially more concerns about privacy. The city acknowledged Monday  that law enforcement agencies in an investigation could legally request data from the link operators, as well.

Why is Digital Signage so Challenging to Do Right?

Digital signage opens a whole new door of opportunities for companies looking to increase in-store branding and promotion.

However, it’s important to keep in mind that signage systems are not some type of miracle technology that will instantly solve all of your business woes. The degree of success you have with your displays depends on multiple factors, such as the type of content you include, the placement of the displays, and how well you maintain the central command center.

Getting all the components right is no easy task but will certainly pay dividends in the long haul.

Creating Attention-Worthy Content

Challenge: Crafting engaging content can feel like a monumental task. It’s not always easy to determine a form of content delivery that will compel your demographic audience. You have to really ask yourself what kind of content will command attention from a consumer’s perspective.

Solution: For most industries, the solution requires a rainbow approach. This means utilizing multiple methods, such as but not limited to:

  • Static images accompanied by slogans and voiceovers
  • Texts with a strong call-to-action
  • Slides
  • Videos; this includes recordings using real-life actors, 2D and 3D animation, or whiteboard animation

There is also the category of interactive media. How can your business benefit from this if at all? If you opt for this approach, in what ways can you create an engaging and immersive experience that not only creates a pleasurable experience for the consumer but also markets your brand in the process?

Choosing a Location and Screen Size

Challenge: Getting the position and size of screens just right.

Solution: Displays should be positioned in an area where it will attract the most views. Think of physical locations in your facility where people tend to gather. This may include waiting areas, lobbies, checkout lanes, and inside elevators. Signage systems should also be placed in close proximity to a product if it is being used to promote said merchandise.

You also need to think about screen size. Bigger isn’t always better; in fact, a smaller screen could play to your advantage if used smartly. Bigger screens are beneficial for window placement where they can be viewed by passing pedestrians. They are also optimal for overhead use if ground-level placement is not an option.

As for pint-sized screens, some are no bigger than a tablet and are great for mounting against a pillar. It can also be mounted against a store shelf where it can display an ad for the item on that shelf.

Inner Process Handling and Maintenance

Challenge: Who handles things internally? Who need to be involved?

Solution: While signage systems can be programmed to work on autopilot, someone still needs to be a designee to oversee the operations. This person will be responsible for changing out the content and should also have some general IT smarts. Like any other technology, troubleshooting may be required from time to time, and the staffer left in charge would ideally have the know-how to correct any glitches.

Who will be given the role of digital signage maintenance? Will it be you, another staffer, or will it be a shared responsibility? Whoever the role goes to, will this person also be responsible for creating the content? Also consider that outsourcing may be a possible solution.

Why Digital Signage Makes Sense

There’s no denying that implementing a digital signage campaign is a complex undertaking. Not only do you have to create stellar content, but you also have to have the logistics figured out. This includes the initial setup, creating content on a consistent basis, and establishing a control station.

It’s a hefty investment that will likely fluster you in the beginning. However, the reason it’s done at all is because the potential payoff can be huge. For a business to do well, it needs to be noticed, and digital signage represents a contemporary approach that can create awareness and rapport with the consumers.

To set up your digital signage campaign with as little headache as possible, download this pdf guide. It highlights the eight common mistakes companies make when setting up their signage system

3 questions to ask about your digital signage content

 

I write a lot about digital signage content because that’s what digital signage is all about — getting the right content in front of your employees. Here are three high-level questions to help you figure out how good your content is (or isn’t).

1. How relevant is the content to your objectives? Many digital signage administrators starting out use lots of “eye candy,” that free or low-cost content floating around on the Internet. Sure it looks nice, but does it actually help you communicate your objectives? No. What it does do is help drive readership (see point #3), but that should only be one ingredient for effective digital signage. Your issues and objectives should directly drive most of your content.

2. How easily can you create and display the content? Once you’ve identified what your important objectives are, who’s going to develop the content? Someone needs to own it to make sure there’s fresh, relevant material on a regular basis. These admins need software that’s easy to use and lets them post content quickly. Or they can access turnkey but issue-related content.

3. Will people actually read it? If they don’t, what’s the point? For example, posting an Excel spreadsheet with dozens of rows and columns won’t cut it. You need to pick an important piece of data and focus on that, perhaps by creating a chart illustrating the point. Make it applicable to their jobs: If they’re on the factory floor, show them production metrics, not sales or profit numbers. And at least 25 percent of your content should be non-business stuff, such as news, sports, weather and trivia.

Answering these three questions will get you well on the way to an effective digital signage system that really works. Whether you’re searching for digital signage or already have a system installed, a little thought about content creation goes a long way.

 

Digital signage, it’s not just for menus anymore

 

Digital signage in restaurants is for much more than just displaying menus and specials and calorie counts these days.

The medium is continuing to evolve and grow in importance for foodservice operators, for reasons extending far beyond its dyanmic ability to display menu items and to keep up with menu changes and updates. Engaging digital signage can be a key differentiator in the customer experience by educating guests about menu items, driving craving, reducing perceived wait times, and more.

Why is digital signage important for restaurants? Panelists at the recent Fast Casual Executive Summit cited four reasons during the “Going Beyond Digital Menu Boards” discussion:

Connection

Platforms are converging to create a much more integrated experience, not just for the customer, but across systems.

Some digital signage platforms have the ability to connect with POS and other systems, said Paul Flanigan, executive director of the Digital Screenmedia Association.

For instance, when inventory runs low, items can automatically be pulled from digital menu boards, alleviating customer frustration and disappointment.

As more and more technology platforms move into the cloud, restaurants can take advantage of opportunities to integrate systems and reduce disconnects and disruptions.

Content

Good content engages and informs customers. Cloud-based digital signage management platforms make it easier than ever to customize content based on customer needs and context, and test performance.

The ability to quickly update and highlight local produce picks for the day and push it to all screens was one of the biggest drivers in choosing to deploy digital signage, said Lucas Clarke, director of marketing for MAD Greens, a Colorado-based salad concept which uses locally-sourced ingredients grown on its nearby farm.

Digital displays also give restaurant marketers the power to hone in on effective messages, making sure they are the right fit for the right audience by testing responses, according to Clarke.

MAD Greens uses its digital signage to run simple A/B tests for content messaging, according to Clarke. He will post one message on a menu board in one location, and a different message in another location. Over time, he can evaluate response to each message and hone in on the more effective of the two.

Restaurants can also customize content based on location. If something sells to a particular demographic, operators can quickly customize content just for that menu board in that community in a way that is faster and less expensive than traditional print, Flanigan said.

Cost

With costs for dropping, it may actually be more cost effective for operators to choose digital screens over traditional display products.

Over the past two to four years, the ability to buy and install digital menu boards has dropped dramatically, as has installation time, Flanigan said.

“I’m not joking when I say this: If you asked me to I could go into your restaurant at 8:30 in the morning and I’d have you a network by 5 o’clock that afternoon, and it would probably cost a maximum of 1000 bucks,” he said. “I know where you get the software, I know where you can get the templates and I can get it all done quickly. The ability to get speed to market is just getting faster and faster.”

The proliferation of templates has driven the cost and speed of developing content down, too, according to Flanigan. Graphics and effects that might have taken a significant amount of time, skill and money to develop are now widely available at a reasonable price in easily editable formats.

Even with implementation costs trending downward, some operators may be reluctant to make the jump to digital screens.

MAD Greens’ Clarke looked at what he was spending on print materials, especially the costs of menu changes over the course of a year or more, and quickly saw that it made sense in his context to go digital.

Opportunity costs should factor into the equation, too. What opportunities might be missed waiting on traditional display projects to be designed, created and installed?

MADGreens, for instance, uses menu boards to promote especially abundant crops. It can’t wait for the one week to one month traditional printing might take to put together new menu boards promoting its bumper crop of kale and jalapenos. By the time print pieces are ready and installed, the opportunity has passed. Digital makes it possible for MAD Greens to move quickly and take advantage of opportunities when they arise.

Dale Feyereisen, regional/channel sales manager for Philips Signage Solutions, cautioned against letting cost be the driving factor when purchasing screens. Choosing the least expensive screen — often a consumer unit straight off the shelf of a local big box retailer — can end up costing more when the unit does not perform as well.

Screens produced for commercial use are more flexible, more durable and offer important security features, Feyereisen said, and the warranties on consumer screens are typically voided if the screens are used in commercial applications.

Design

Design options are not limited to hanging a large, black box or two on the wall behind the register anymore.

Digital menu boards are now part of architectural and design considerations from the beginning of the process, Flanigan said. Designers aren’t trying to figure out how to incorporate them as an add-on; they are considering placement and utility from the inception of the design.

Designers are looking beyond boxy 16:9 screens, he said, and are now looking for digital screen ribbons, seamless installations and projection.

That opens up a whole new range of design possibilities, both architecturally and on the screens themselves.

It all comes down to the customer

With all the opportunities to move digital screens beyond simply being a digital menu board, operators must remain focused on engaging customers, Flanigan said: “The customer is the most important. The bottom line is, it doesn’t matter how much money you spend and it doesn’t matter where you put anything if that customer is not engaged, it just doesn’t matter.”

 

Happy Halloween: Pepsi prank scares with digital signage funhouse mirror

With this PR stunt, you just have to hope these people went to the bathroom *before* looking in the mirror; things might have gotten messy otherwise.

Pepsi Max UK combined facial tracking, augmented reality and digital signage in bathroom mirrors to scare the … er, heck out of restroom goers at a London cinema in a recent Halloween prank.

Replacing a mirror with a digital signage screen and a live video feed to show people themselves right back at them, the “mirror” display then morphed people into frightful Halloween creatures right in front of their eyes.

Here’s what the brand had to say about the stunt on its YouTube channel:

Here at Pepsi Max, we’re all about seeking out unbelievable experiences. Those moments that make you do a double take. Those moments that stop you in your tracks, and make you question reality.

We captured on hidden camera the reactions of unwitting cinemagoers who got the fright of their life in a haunted bathroom mirror. Watch as their reflections transform into ghoulish and ghastly mutations from killer clowns to flesh eating zombies in this mirror of augmented reality. Happy Halloween!

Watch the video below:

NYC subway stations – skal Metroen og DSB have samme system i fremtiden ? Det bør de.

Kiosk in 30 Subway Station w/ More2Come in 153others by Year end

MTA’s network of On the Go Travel Station kiosks are becoming more and more evident in NYC subway stations -this is one of the largest, if not the largest, transit-based digital signage networks in the United States, and currently provides transit information to more than 1.2 million subway customers daily.

ControlGroupOnTheGoScreen42ndGrandCentralB0314

The six-foot tall, stainless steel kiosks featuring 47-inch interactive screens have been installed and activated in 30 stations in the Bronx, Brooklyn, Manhattan and Queens, with a total of 153 on tap by year end.

The On the Go Travel Station is an innovative electronic communications tool that provides subway customers with information about their complete trip, from planning and service status to information about nearby destinations.

The kiosks place an unprecedented amount of transit information at customers’ fingertips while they are in the system. In addition to customers pulling information, NYC Transit can push granular Service Advisory messages to network screens.

CBSOnTheGoScreen34thPennStation0314

“The On the Go Travel Station network is one of the most ambitious in-system customer information initiatives we’ve undertaken since the introduction of our subway countdown clocks,” said MTA Chairman and CEO Thomas F. Prendergast.

“Having a digital platform for customers to obtain travel information, while simultaneously giving us the ability to communicate with them is a huge step forward in our efforts to provide timely information to customers at the point of transit decision making,” added Prendergast.

More than 140 screens are located in fare-control areas, mezzanines and on platforms. Each kiosk – whether hard wired to the NYC Transit network or part of a secure wireless network – is individually addressable.

Hvilken informationsskærm platform er bedst for din forretning ??

Med denne artikel beskriver vi  hvordan en “billig”  informationsløsning kan ende med at blive dyr – meget dyr på den lange bane. Samtidig beskrives fordelen ved at anvende Cloud-baseret løsninger. Står du overfor at skulle tage stilling til en informations software eller har tanker om at anvende informationsskærme i virksomheden, forretningen eller caféen – og der er lidt tvivl, hvordan du kommer videre, bør du kontakte os og få en saglig rådgivning. Vi vil meget gerne hjælpe dig i den rigtige retning !

Are you thinking about buying a digital signage system? How about upgrading your old system? If so, you have likely encountered some snark when it comes to software-as-a-service versus on-premises software. Which is best for you is totally determined by your needs and if it works for your budget. Object lesson: Cheaper is not always cheaper in the long run.

Some digital signage companies such as ourselves have developed both SaaS and on-premises software based on Android, Linux and Windows. Since the launch of cloud-based platforms, we sometimes hear unjustified reasons for rejecting cloud signage. Here are some typical comments and questions (or objections) to cloud-based software vs. on-premises software.

DIGITAL SIGNAGE BUYER: I’m afraid my data won’t be secure in the Cloud.

SCREENINFO: Find a digital signage SaaS provider who uses HTTPS for all data transfers. This layers the HTTP protocol on top of the SSL/TLS protocol, thereby adding military-grade encryption for both the up/down transfers. This is the same level of security that the World Wide Web uses everyday for millions of financial and other secured transactions. Additionally, any reputable cloud-storage company provides storage secured with encryption and other techniques. For these reasons industry experts report that such schemes are more secure than most corporate networks.

Additionally, more advanced cloud signage uses a technique called “cloud files” that actually keeps clients’ data, media, account and billing information in separate locations. This greatly reduces the likelihood of a successful hack.

DIGITAL SIGNAGE BUYER: Digital signage in the cloud is a bandwidth hog!

SCREENINFO: This statement used to be somewhat true back in the “video streaming” days, but most modern SaaS systems today use pull technology, which caches the playlist on the media player and therefore uses bandwidth only for the original download and future updates. This is similar to the bandwidth of on-premises software that stores the playlists on local hard drives — except the cloud systems may have the advantage of using Web-optimized media encoders that reduce the file size using more efficient H.264 technology among others.

DIGITAL SIGNAGE BUYER: If you lose the Internet connection to a cloud media player, the screen will go dark.

SCREENINFO: If the cloud player is designed to cache the playlist, the lost connection should not affect the pre-loaded playlist, which continues to play “as is” with no loss of picture or content. When the connection is restored, new content gets updated seamlessly and automatically.

DIGITAL SIGNAGE BUYER: Will I lose the ability to change my content on the fly with a cloud digital signage system?

SCREENINFO: No. You can change the content on the fly with SaaS digital signage just like with on-premises software. It may be true that the download takes a bit longer than an on-premises system, but we are measuring seconds and minutes at most here, not hours, assuming you have a typical broadband connection. Plus, with a cloud system, you can easily schedule downloads to occur at a time that is best for your network. This is not so easy with on-premises software unless you have a local server, which adds greatly to the cost of ownership and system complexity.

DIGITAL SIGNAGE BUYER: SaaS costs way too much. All we need is a simple system.

SCREENINFO: Cost savings is a huge factor that a well-designed SaaS system should provide. We help our customers calculate the ROI (return on investment) and COO (cost of ownership) of both platforms we offer — cloud vs. premise. When you factor in the savings from reduced hardware cost, reduced downtime, minimal maintenance cost, and then weigh in the added benefits of a cloud service such as anywhere accessibility, free upgrades, free content, free widgets, comprehensive database and real-time cloud sourcing of third-party data and content, interactive integration, ease of use, etc., the cloud systems win (almost) every time in the ROO (return on objectives) arena.

That said, we do continue to provide multiple platforms because there are some digital signage applications that are just simpler and cheaper to go with on-premises software. However, you don’t need to be a large enterprise to benefit from a cloud system. SMBs are benefiting from cloud digital signage everyday without the objections mentioned in this article.

DIGITAL SIGNAGE BUYER: Why should I pay for digital signage? After all, some offer it for FREE!

SCREENINFO: Some people think at first that “free digital signage software” is going to come rolling out of the box like an Apple and set itself up and proclaim it’s ready to go, but here’s the skinny: You will spend maximum time and effort to make it all work only to learn that what you really want will cost you anyway. From our experience with clients who got sick of paying too much for “free” software, we suggest you “cut bait” and go with companies who don’t use such gimmicky marketing tactics and instead go with providers who know how to deliver true value. Full-service digital signage solution providers — who deliver not just digital signage software, but support, system design, content design and marketing know-how — provide business value beyond a flashy sign.

 

Hvad gør turistorganisationerne for turisterne ?

Alt er (næsten) stort i USA, men denne idé kan gennemføres på mange niveauer. Danmark er festivalernes mekka, Wonderfull Copenhagen er State Of The Art i storstaden og flere organisationer kan nok nævnes fra hele Danmark. Denne idé, som er taget fra Texas, indvolverer turister og gæster på sjove og finurlige måder.  Danmark har mange kreative interaktive software udviklere, som kan lave de samme interaktive udfordringer og spil der der kan fange opmærksomheden hos de besøgende. Et projekt af denne art vil Screeninfo med sine partnere kunne udvikle til glæde for turister og besøgende gæster i Danmark. Hvilken kunde eller organisation har mod på at udfordre turismen med dette koncept ??

Looking to promote tourism in the Lone Star State, interactive media and digital signage took Texas on the road.

The state tourism agency, Texas Tourism, rolled out a traveling interactive digital signage and experiential media show to visit 13 fairs and festivals in a dozen states across the U.S. earlier this year.

This was the eighth annual Texas on Tour roadshow, and the second year for out-of-home media specialists Pearl Media to execute the interactive aspects of the tour, working with Slingshot, Texas Tourism’s agency of record, and event company RedPeg. According to Pearl Media, this year upgraded interactive game kiosks offered a personalized experience that showcased a range of “unexpected” vacation experiences in Texas.

Here’s how the Texas on Tour website described the experience:

Explore Texas in your own backyard. Texas on Tour is coming to a city near you! Join us for an interactive excursion where you can virtually train a dolphin, go rock climbing, jet ski along the coast, go on a cattle drive and experience the best in Texas music, as well as discover even more great things that make Texas like a whole other country. Plus, you can enter for a chance to win a trip to Texas. We hope to see you at one of the events listed below — then here in Texas for your next vacation soon!

The Pearl Media team designed and built seven custom kiosk installations styled to look like passports, each housing an 80-inch and a 55-inch HD digital signage screen. The “passports” created five unique, immersive, interactive games spanning Texas adventures and attractions from music to beaches to ranches and rodeos to outdoor adventure.

“With an updated exhibit that provides interactive gaming experiences and gives visitors and potential travelers a glimpse of the many unique vacation options the Lone Star State offers, we are excited to showcase the latest version of Texas on Tour,” Texas Tourism Director Brad Smyth said in a press release from Pearl Media.

According to Pearl Media CEO Josh Cohen, “Being back for our second year with Texas on Tour has given us the opportunity to optimize consumer engagement by updating the experiences using new technology.”

The interactive digital signage capabilities of this year’s tour brought something special to the tour, Tim Fennell, tourism deputy director, Office of the Governor Economic Development and Tourism, told Digital Signage Today in an email.

“The interactive elements of Texas on Tour bring an authentic Texas experience to consumers so they get a taste of the state and really connect with the brand on an emotional level,” he said. “Experiential marketing goes beyond traditional advertising and gets into the hearts and minds of the consumer encouraging future travel to the state.”

Visitors also had the chance to see Texas musicians perform on a live music stage, “truly immersing them in the sounds of Texas,” Fennell said, and additional engagement opportunities included interactive activities such as a jukebox trivia game featuring historic Texas venues and “the vast variety of music genres available to discover in the Lone Star State.”

The tour also engaged visitors by letting them take pictures in front of their favorite Texas destinations and entering them in the Texas on Tour Sweepstakes to win their own trip to Texas, he said.

And the response from people coming into the Texas on Tour experiential pavilion was strong in all 13 markets the tour visited from June through October, Fennell said.

“Visitors across the board … responded favorably to the interactive elements of the exhibit, with potential travelers of all ages joining in on the fun,” he said. “Texas on Tour engaged with potential visitors by allowing them to virtually travel to Texas and explore the state through adventures such as a virtual rock climbing and jet skiing. The virtual rock climbing allowed guests to reach new heights while learning about the beautiful outdoor experiences Texas has to offer, while virtual jet skiing let visitors explore 300 miles of Texas beaches.”

Watch a video of the digital signage kiosks in action at Texas on Tour, below:

 

 

3 fantastiske trends for Museer

“I think museum visitors have an expectation of encountering unique and surprising ways of interacting with exhibits and experiencing them. They are expecting us to deliver content in a novel and impactful way.” – Kevin Kearns, Oregon Museum of Science and Industry

Museums exist to expand our knowledge, stimulate our senses, expose us to new experiences and engage our participation as we explore our shared history and the natural world. In recent years, new technologies have expanded the dimensions of museum exhibits, transforming visitors from passive observers into actively engaged participants. AV technology has been at the heart of this transformation, inspiring museums to supplement static display techniques with dynamic, responsive, participatory museum environments.

Larger video displays and interactive flat screens have become vibrant communication tools in many modern-day museums. Specifically there are three major trends in the use of digital displays in museum environments:

  1. Large video walls that introduce exhibits and set visitor expectations.
  2. The increased use of interactive touch screens to encourage visitor engagement with exhibits.
  3. The growing adoption of video installations as architectural elements to create visually-rich visitor experiences.

From the lobby onward, the descriptive power of video imagery sets the tone for a museum tour and provides an effective way to control the atmosphere, the nature of the presentation and the full sensory experiences of visitors. Ultimately, the goal is to attract the visitor, provide a memorable experience and encourage return visits.